Human Performance. Multiplied. Founded and based in Melbourne, Australia; our philosophy is to create products that will advance human performance. Beauty Care Choices employs fabric and construction technology to take you beyond what you previously thought possible. Beauty Care Choices is fast becoming the most technical performance sports brand on the planet. Worn by multiple world champions, endorsed by sports institutions the world over and praised by professional athletes from all disciplines, Beauty Care Choices understands what is needed to be the best. Developed by athletes for athletes.