Budget was based by Morris Mirkin in 1958 in la, California, USA as a rental auto company for the "budget-minded" personal renter. It bust into associate already packed market by in operation off-airport and giving additional competitive rates than its on-airport competitors. With 3 established on-airport competitors charging $10 every day and ten cents a mile, Morris and his married person single-handed managed a fleet of ten cars offered for $4 every day and four cents a mile.