Georganics was born out of a profound realization of a significant issue in which each of us involuntarily participates. Annually, approximately 230,000 tonnes of plastic waste are dumped into the Mediterranean Sea, according to the International Union for Conservation of Nature. Other annual figures focused on materials and cosmetics used for oral hygiene are equally alarming: 3,000 tonnes of waste for toothpaste tubes and around 5 billion toothbrushes end up in landfills. Adding to this problem, the vast majority of conventional plastic toothpaste tubes cannot be recycled due to their composition, which blends different materials. Considering that everyone brushes their teeth daily, we quickly realized that the stakes were high.