Over the Last 20 Years, Hurley Has Become an Iconic Brand All Around the World. Hurley Was Founded on The Belief that There Is Something Bigger that Connects Us All, Common Bonds that Unite— Music, Art, Culture, And the Love of Being Outside and Doing Shit. Rooted in Beach Culture and Built Around Our Values of Positivity and Inclusion, Hurley Celebrates Self Expression from The Skate Park to The Canvas.