Looking Back at Its First 100 Years, New Era Recognizes that It's Just Getting Started. the Brand Has Weathered Highs and Lows, Always Focused on Quality and Great Storytelling. in 2020, It Renewed Its Commitment to Making Great Products, Building Strong Relationships and Changing the Game in The Worlds of Both Sport and Culture. with The Iconic 59 Fifty as Its Base, Expect a Future of Exciting New Products, Always with Authenticity in Mind.
