Human Performance. Multiplied. Founded and based in Melbourne, Australia; our philosophy is to create products that will advance human performance. PITAKA employs fabric and construction technology to take you beyond what you previously thought possible. PITAKA is fast becoming the most technical performance sports brand on the planet. Worn by multiple world champions, endorsed by sports institutions the world over and praised by professional athletes from all disciplines, PITAKA understands what is needed to be the best. Developed by athletes for athletes.