Starting as a stand at Sydney Markets, SHEIKE has always believed that style is the way you show who you are without saying a word. Officially launching the brand in 1979, SHEIKE founder George Lazaridis opened our first women’s apparel store under Sydney’s Iconic Centrepoint Tower. With this, George wanted to create a space for women to experience the joy, excitement, glamour, and empowerment that comes from fashion. From here, SHEIKE began to evolve, and our family of like-minded people grew.