What Goes Around Comes Around NYC was founded in 1993 by Seth Weisser and Gerard Maione - two Syracuse University graduates who preferred vintage shopping over traditional retail. In the early 90s, the duo recognized that while traditional retailers were finding success with curated assortments and beautifully merchandised collections, there was nothing remotely similar in the world of vintage. An idea was born to create a space where vintage could have a point of view with a commitment to authenticity and an elevated experience for the client.